As a life-long performing and visual artist, it is no surprise that Victoria or “Vikki” found her career intertwined with her life’s passions. She feels lucky to be able to blend her inherent creativity with her business training to excel in the field of marketing and promotions.
Earning her Bachelor of Science degree in Marketing from Rutgers School of Business, Rutgers College, Vikki began her career at a graphic design firm before transitioning to a field marketing position with one of the leading collegiate marketing agencies called Inter-Collegiate Communications.
After traveling the country in a marketing operations capacity, her field experience helped lead her to a unique opportunity producing immersive and innovative marketing programs for a pioneering, high-tech firm called StrayLight Corp. In her role as Marketing Director and eventually, Vice President, Vikki helped the company become the “go-to” new media source in the field of VR (virtual reality) and stereoscopic 3D.
Managing domestic and international business for clients such as Abbott Labs, Pfizer, Sprint, Nabisco, Hennessy Cognac and Royal Caribbean, Vikki’s event marketing projects incorporated custom-designed VR attractions for trade shows, theme parks, international marketing tours and the World’s Fair.
Following in her father’s entrepreneurial footsteps, Vikki leapt into her current role as ZAG Marketing’s Vice President, General Manager by helping to launch the business in 2003. Victoria’s role at ZAG is focusing on client customer service as well as the long-term, strategic growth vision of the company.