: Sales@zagusa.com
ZAG Elements of Success
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- The foundation for powerhouse event-based programs is sound strategy. Event programs must be an extension of the brand and be built out from the brand's marketing base.
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- Onto that foundation a brilliant idea must be born. The right idea can multiply the impact of the marketing program many times over. The wrong idea can compromise the integrity of a brand and bring the program to a grinding halt.
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- The final element is execution. There are literally thousands of details involved in producing an event-based program and nowhere does "sweating the details" count for more. By the time an event marketing program hits the ground, it needs to be running with precision and accuracy.
Bengay Patch – Consumer Sampling Campaign
Case Study Gallery
Challenge:
Use trial and awareness tactics to increase exposure for Bengay’s newest product innovation while driving measurable results. Build a new user base among the 35 – 49 year old set by changing their perceptions of the brand.
ZAG Solution:
Develop a highly efficient trial & awareness program that uses the largest and most strategic, nationwide events to connect with this new consumer base at “the point of pain”. Update the brand’s image using young, vibrant sampling staff, eye-catching equipment, signage and apparel. Saturate U.S.A.T.F. events, stadiums, arenas, marathons and lifestyle events and educate consumers about how and why they should use this product.
RESULTS:
- Program helped drive sales beyond client expectations
- Over 3MM consumers reached on a one-to-one basis to date
- One of the most successful launches in category history
- Program has been renewed 3 times to date
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