: Sales@zagusa.com
ZAG Elements of Success
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- The foundation for powerhouse event-based programs is sound strategy. Event programs must be an extension of the brand and be built out from the brand's marketing base.
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- Onto that foundation a brilliant idea must be born. The right idea can multiply the impact of the marketing program many times over. The wrong idea can compromise the integrity of a brand and bring the program to a grinding halt.
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- The final element is execution. There are literally thousands of details involved in producing an event-based program and nowhere does "sweating the details" count for more. By the time an event marketing program hits the ground, it needs to be running with precision and accuracy.
Brushpicks™ – “Point of Pick” Sampling Tour
Case Study Gallery
Challenge:
Build a fledgling brand from a cult following to a category leader using hand-to hand sampling alone. Increase consumer base significantly and create broad appeal for this niche product. Drive sales through the roof.
ZAG Solution:
Send armies of well trained brand ambassadors to flood major, strategic, food festivals and other large consumer events where “street foods” are the delicacy of choice. Utilize strong call to action branding, well trained staff and a carefully conceived pitch to influence people in a place and at a time when they need Brushpicks™ the most – while they’re eating foods like roasted corn, barbecued ribs, kettle corn and cheese steak sandwiches. In addition to saturating each market with red-shirted samplers, custom designed, “take one” displays were strategically placed at all food vendor booths and vehicles for additional exposure.
RESULTS:
- Program has been running for 4 consecutive years
- Program has been single-handedly responsible for double digit sales growth with clear data to show correlation between sampling activity and sales
- Brand became category leader after only 1 year of the program
- More than 10 million consumers have been reached on a one-to-one basis
Click on logos below to view case studies 
