: Sales@zagusa.com
ZAG Elements of Success
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- The foundation for powerhouse event-based programs is sound strategy. Event programs must be an extension of the brand and be built out from the brand's marketing base.
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- Onto that foundation a brilliant idea must be born. The right idea can multiply the impact of the marketing program many times over. The wrong idea can compromise the integrity of a brand and bring the program to a grinding halt.
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- The final element is execution. There are literally thousands of details involved in producing an event-based program and nowhere does "sweating the details" count for more. By the time an event marketing program hits the ground, it needs to be running with precision and accuracy.
Leapfrog’s FLY™ Pen Product Launch Tour
Case Study Gallery
Challenge:
Introduce a complex educational toy to “tweens” and their parents in a way they’ll understand, embrace and become excited about. Then, figure out a way to turn that excitement into sales and additional word of mouth advertising.
ZAG Solution:
Create an event footprint that draws consumers into a high-impact, branded environment and immerses them in a cartoon-like world where all of the images and messaging are totally compelling and fun. Once engaged, consumers are educated about FLY™ Pen via a trained emcee who keeps the instructional chat fun and informative yet brief. Then, as excitement for the product is built, consumers are sent into a product arcade room where they apply their newfound knowledge by trying the product for themselves. Brand ambassadors supervise while tweens and their parents were converted into brand enthusiasts on the spot. In addition, kids were handed instant-win game pieces that could be redeemed using the FLY Pen technology or by going online. These game pieces also doubled as coupons to drive additional traffic to the website and stores.
RESULTS:
- Over 500,000 consumers participated throughout a 3
month period - Consumer sales spiked in event markets beginning the
same weekend - Brand re-tooled its advertising based on promotional tactics used at events
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