The Minus Zero Challenge

ZAG was tasked with transforming a fledgling music festival hosted by the Minus Zero brand into a nationally recognized EDM (Electronic Dance Music) brand.  In order to achieve our goals of exposure with a well curated event, we worked with event promoters to develop and execute an engaging event site including overall event design, V.I.P. stages, hospitality area and artist lounges.

Experiential Marketing: ZAG Marketing Solution

ZAG produced a clean, winter-themed design with consumer-connected, relevant activities that helped drive ticket sales and create an exciting atmosphere for festival-goers to enjoy leading EDM artists like Jaus, Deadmau5 and Kaskade.

Event Results

  • V.I.P. areas were sold out and created huge buzz among attendees
  • Festival attendance exceeded first year expectations
  • Festival was well-received by attendees, local authorities and the media alike
  • Year two of the festival with expanded site plan is currently in development
three girls posing with Minus Zero branded backdrop
deadmau5 on stage at minus zero event
crowd shot at Minus Zero Winter Festival