Minus Zero: Winter Music Festival Experiential Marketing Case Study
The Minus Zero Challenge
ZAG was tasked with transforming a fledgling music festival hosted by the Minus Zero brand into a nationally recognized EDM (Electronic Dance Music) brand. In order to achieve our goals of exposure with a well curated event, we worked with event promoters to develop and execute an engaging event site including overall event design, V.I.P. stages, hospitality area and artist lounges.
Experiential Marketing: ZAG Marketing Solution
ZAG produced a clean, winter-themed design with consumer-connected, relevant activities that helped drive ticket sales and create an exciting atmosphere for festival-goers to enjoy leading EDM artists like Jaus, Deadmau5 and Kaskade.
- V.I.P. areas were sold out and created huge buzz among attendees
- Festival attendance exceeded first year expectations
- Festival was well-received by attendees, local authorities and the media alike
- Year two of the festival with expanded site plan is currently in development