: Sales@zagusa.com
ZAG Elements of Success
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- The foundation for powerhouse event-based programs is sound strategy. Event programs must be an extension of the brand and be built out from the brand's marketing base.
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- Onto that foundation a brilliant idea must be born. The right idea can multiply the impact of the marketing program many times over. The wrong idea can compromise the integrity of a brand and bring the program to a grinding halt.
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- The final element is execution. There are literally thousands of details involved in producing an event-based program and nowhere does "sweating the details" count for more. By the time an event marketing program hits the ground, it needs to be running with precision and accuracy.
Smoothie King® Franchises – Smoothie King® For Life Tour
Case Study Gallery
Challenge:
Build on Smoothie King’s dedicated customer base by introducing the brand to a broader audience, educating them about Smoothie King’s unique point of difference and providing them with the perfect opportunity to experience their delicious smoothie drinks. Drive traffic back to the local Smoothie King® franchise stores in droves.
ZAG Solution:
ZAG developed a grass roots sampling campaign for Smoothie King® centered around a high-impact, customized, mobile smoothie kitchen. Traveling to large, consumer-connected events in key franchise markets, ZAG’s team of full-time, fully trained field managers set up an interactive, 60’ x 20’ event experience complete with call-to-action branding, engaging games and contests, music, giveaways and a product education center. Most importantly, consumers are treated to freshly made (on-site) Smoothie King™ smoothies and buy-one-get-one coupons that drive consumers back to the store level.
RESULTS:
- Program reached the right demo at the right time and in a way consumers embraced
- Nearly 80,000 freshly prepared samples and 60,000 coupons were distributed during a 60 day period
- Program has been renewed and expanded upon since year 1
- Program has become an instrumental part of Smoothie King’s marketing plan
- Franchise partners love the program and continue to see measurable increases in store traffic
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