Brushpicks™ – “Point of Pick” Guerrilla Marketing & Sampling Campaign

Build a fledgling brand from a cult following to a category leader using hand-to hand sampling alone. Increase consumer base significantly and create broad appeal for this niche product.

Send armies of well trained brand ambassadors to flood major, strategic, food festivals and other large consumer events where “street foods” are the delicacy of choice. Utilize strong call to action branding, well trained staff and a carefully conceived pitch to influence people in a place and at a time when they need Brushpicks™ the most – while they’re eating foods like roasted corn, barbecued ribs, kettle corn and cheese steak sandwiches. ZAG also implemented strategic guerrilla marketing opportunities such as the Macy’s Thanksgiving Day Parade. In addition to saturating each market with red-shirted samplers, custom designed, “take-one” displays were strategically placed at all food vendor booths and vehicles for additional exposure.