Smoothie King^® Franchises – Smoothie King^® For Life Tour

Challenge:

Build on Smoothie King’s dedicated customer base by introducing the brand to a broader audience, educating them about Smoothie King’s unique point of difference and providing them with the perfect opportunity to experience their delicious smoothie drinks. Drive traffic back to the local Smoothie King® franchise stores in droves.

ZAG Solution:

ZAG developed a grass roots sampling campaign for Smoothie King® centered around a high-impact, customized, mobile smoothie kitchen. Traveling to large, consumer-connected events in key franchise markets, ZAG’s team of full-time, fully trained field managers set up an interactive, 60’ x 20’ event experience complete with call-to-action branding, engaging games and contests, music, giveaways and a product education center. Most importantly, consumers are treated to freshly made (on-site) Smoothie King™ smoothies and buy-one-get-one coupons that drove consumers back to the store level.

 RESULTS:

• Program reached millions of prospective customers at a time and in a place where they were most receptive to product trial
• Nearly 1MM freshly prepared samples and 500,000 coupons were distributed during three annual campaigns
• Program revolutionized a long-standing component of Smoothie King’s marketing strategy
• Franchise partners saw significant measurable increases in store traffic during and after market visits
• Each year the program grew as a result of high demand from the franchise stores and overwhelming consumer response