XLR8 Athletic Mouthguard – “XLR8 Your Game Summer Hummer Tour”

Challenge:

Create a significant ground swell among 9 – 18 yr. old athletes and drive awareness and sales for this new athletic mouth guard. Excite prospective retail customers.

ZAG Solution:

Develop a highly targeted mobile marketing campaign to educate & convert peer influencers at sports training camps nationwide. Use high-impact tactics and positioning to get athletes’ attention. Demonstrate product benefits through compelling safety briefings, individual, on-site mouth guard fittings and before & after strength tests.

RESULTS:

• Tour directly touched 250,000 peer influencers per year
• Prompted key customer buy-in with sponsorship tie-in
• Increased website traffic by over 500%
• Opened doors and distribution channels with new customers
• Tour was extended for 2nd year and expanded