Minus Zero – Winter Music Festival @ Stratton, VT.

Challenge:

Help transform a fledgling music festival into a nationally recognized EDM (Electronic Dance Music) brand.  Work with event promoters to develop and execute an engaging event site including overall event design, V.I.P. stages, hospitality area and artist lounges.

ZAG Solution:

ZAG produced a clean, winter-themed design with consumer-connected, relevant activities that helped drive ticket sales and create an exciting atmosphere for festival-goers to enjoy leading EDM artists like Jaus, Deadmau5 and Kaskade.

RESULTS:

• V.I.P. areas were sold out and created huge buzz among attendees
• Festival attendance exceeded first year expectations
• Festival was well-received by attendees, local authorities and the media alike
• Festival became the largest winter music and sports festival in the northeast