What is Event Production Exactly?
Event production typically refers to the operational elements of planning, coordinating and executing an experiential marketing program. From an agency standpoint, ZAG works independently as well as with other marketing, public relations and advertising agencies equally.
Some client’s already have agencies of record who handle a broad-section of their marketing and advertising work. In these situations, ZAG can be a critical partner to these teams by offering specific services in the production field.
ZAG’s total focus on experiential marketing strategies and tactics makes us a valuable addition to other marketing agencies as we bring a very specific skillset to the table. From music festivals to mobile marketing tours and everything else experiential, ZAG’s extensive background in event production can be an important asset in developing and executing your plans.
ZAG’s turnkey event production services include:
- Strategic Program Development
- Event Research
- Asset Procurement
- Event Coordination
- Venue Selection & Contract Negotiation
- Event Logistics
- Creative Design
- Staffing & Training
- Event Management
- Set Design & Management
- Floor Plan Design
- Audio/Visual Design & Procurement
- Event Lighting Design & Procurement
- Event Graphics/Signage Production
- Equipment Design, Sourcing & Production
- Event Insurance
- Vehicle Selection & Procurement
- Vehicle Build-Out/Customization
- D.O.T. Management
- CDL Driver Hiring & Management
- Vehicle Insurance
- Vehicle Maintenance
- Equipment Transportation
- Equipment Maintenance & Storage
- Prize/Premium/Apparel Sourcing & Production
- Booth Design
- Venue Capital Improvements, Maintenance & Management
- Event Security
- Entertainment Research, Procurement & Contracting
- Parking Design & Traffic Flow
- Hospitality Services
- Utility Management (Electrical, Plumbing, HVAC)
ZAG Marketing is your full-service event production company, with all of the resources available to make your vision come to life.
WE SWEAT THE SMALL STUFF, THE BIG STUFF AND ALL THE STUFF IN BETWEEN!