The JVC Challenge
Engage with and educate consumers about JVC during high traffic times at stores on the latest technologies. Provide meaningful information and impact sales associates at key retail accounts and convert them into enthusiastic torch-bearers for two of the JVC brand’s most innovative technologies.
ZAG Marketing Solution
ZAG created a modern-day “whistle stop” tour for the JVC brand whereby two, 45’ customized, concert tour buses and fully trained teams traveled simultaneously to participating stores rallying the sales troops and providing hands-on experience & training with the featured products. The buses were converted into mobile training facilities and traveled to as many stores as possible during a 100 day product launch period. A 20’ x 40’ branded pavilion was also constructed outside the bus to accommodate large crowds of consumers giving them an educational experience in a relaxed, uncluttered and relatable way.
- Dealer’s bought-in to program at an astounding rate
- Helped contribute to one of JVC’s most successful product launches in the brand’s history
- Program generated excitement, brand awareness and increase in sales
- Tour was extended in year two due to high dealer interest